Guavus Blog

A recent survey by McKinsey & Company of 46 telco CTOs around the globe indicated that the second highest priority, after leadership in the local market, for the rollout of 5G is improved customer experience. This indicates that, within Communications Service Providers (CSPs), the teams responsible for long-term technology strategy are clearly focused on customer experience as a key differentiator.

There is no shortage of valuable advice on how to embrace change and increase resiliency. The underlying assumption seems to be that people are afraid of change. This belief is expressed as a universal truth, just accepted on its face as fact. But are humans really afraid of change?