Guavus Blog

Big Data Analytics, Machine Learning & AI are Critical for Service Providers to Master 5G Operational Complexity.

The majority of communications service provider (CSP) machine learning projects fail. So says David Yates, Vice President of Product Management & Marketing at Guavus. While you catch your breath at that and consider the implications for your business, here he gives five reasons for the failures, and shows how you can beat the odds.

This article is an excerpt from the Tractica Research Report on Artificial Intelligence for Telecommunications Applications, published in 3Q 2019. This Tractica report details the major market drivers and barriers, technologies, key players, and forecasts related to eight telecom AI use cases.

A recent survey by McKinsey & Company of 46 telco CTOs around the globe indicated that the second highest priority, after leadership in the local market, for the rollout of 5G is improved customer experience. This indicates that, within Communications Service Providers (CSPs), the teams responsible for long-term technology strategy are clearly focused on customer experience as a key differentiator.

Most CSPs know they need to harness their valuable data, but struggle with how to do it. Putting AI and analytics tools to work alongside their deep-packet inspection (DPI) classification engines, providers can learn a lot more about their customers, then categorize them in understandable ways that allow the provider’s marketing department to approach them with targeted, personalized and meaningful service offers. Let’s examine a few ways CSPs can succeed.

5G promises both tremendous opportunity and challenges. Leveraging AI and analytics, CSPs can take the volume of data generated by the network and turn it into useful, consumable information that helps them grow their business and increase their top line.

Expect to see companies start monetizing big data as technologies emerge to 1) boost the productivity of data scientists, 2) automate a key aspect of machine learning, and 3) spur communications service providers (CSPs) to start riding the digital wave and exit the low-margin, pure-pipe business. These trends will make the job of turning data into more accurate decision-making and actionable business outcomes possible.

There is no shortage of valuable advice on how to embrace change and increase resiliency. The underlying assumption seems to be that people are afraid of change. This belief is expressed as a universal truth, just accepted on its face as fact. But are humans really afraid of change?

Through machine learning techniques CSPs are able to reduce alarm volume by more than 90%, while providing increased visibility into customer-impacting issues developing in their network.

We’ve composed a little poem to celebrate Halloween and acknowledge the hair-raising challenges of Big Data. We hope this makes you smile.

IoT and 5G promise to revamp the mobile networking landscape but also present service providers with operational challenges driven by sheer scale. With the race to 5G well underway, it is imperative that service providers ramp up fast on machine learning and AI to establish partnerships with the leading vendors and integrators who have proven expertise in applying these new technologies in large-scale operational environments.

Guavus analytics experts explain how applying root issue analysis will drastically reduce the number of network alarms, reveal the hidden structure of issues and clearly identify the strength of the relationships between the issues.

Using AI-driven analytics to please customers and streamline operations in a 5G world Every day we’re being bombarded with emails, … Continued

Stephen Collins, Principal Analyst, ACG Research, Network Visibility and Analytics writes about the promise of cognitive systems, and how they can contribute breakthrough gains in operational efficiency. But the burning question is, how do we get there from here?

Stephen Collins, Principal Analyst at ACG Research, explores the complexity of extracting actionable insights from data lakes.

WiFi is the new battleground. Insatiable demands for bandwidth, new streaming games & apps and the need for everything NOW, makes providing networks for the modern day home a nightmare. See how AI-based analytics can make your Customer Experience smoother.