Guavus Blog

All the latest from the world of Guavus

Mobile customers looking at videos

Four Ways CSPs Can Use AI to Gain New Subscriber Insights, Out-Market OTT Competitors and Deliver a Better Customer Experience

Most CSPs know they need to harness their valuable data, but struggle with how to do it. Putting AI and analytics tools to work alongside their deep-packet inspection (DPI) classification engines, providers can learn a lot more about their customers, then categorize them in understandable ways that allow the provider’s marketing department to approach them with targeted, personalized and meaningful service offers. Let’s examine a few ways CSPs can succeed.

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5G in use

5G: Too Good to be True?

5G promises both tremendous opportunity and challenges. Leveraging AI and analytics, CSPs can take the volume of data generated by the network and turn it into useful, consumable information that helps them grow their business and increase their top line.

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Spinning Data into Pure Gold

Expect to see companies start monetizing big data as technologies emerge to 1) boost the productivity of data scientists, 2) automate a key aspect of machine learning, and 3) spur communications service providers (CSPs) to start riding the digital wave and exit the low-margin, pure-pipe business. These trends will make the job of turning data into more accurate decision-making and actionable business outcomes possible.

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Changes Ahead sign with cloudy sky

Are humans really afraid of change? Maybe not.

There is no shortage of valuable advice on how to embrace change and increase resiliency. The underlying assumption seems to be that people are afraid of change. This belief is expressed as a universal truth, just accepted on its face as fact. But are humans really afraid of change?

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Big Data Halloween

We’ve composed a little poem to celebrate Halloween and acknowledge the hair-raising challenges of Big Data. We hope this makes you smile.

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missing puzzle piece

AI: The Missing Piece to the IoT and 5G Scalability Puzzle

IoT and 5G promise to revamp the mobile networking landscape but also present service providers with operational challenges driven by sheer scale. With the race to 5G well underway, it is imperative that service providers ramp up fast on machine learning and AI to establish partnerships with the leading vendors and integrators who have proven expertise in applying these new technologies in large-scale operational environments.

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Root issue analysis is the key to network alarm management

Get to the Root of It.

Guavus analytics experts explain how applying root issue analysis will drastically reduce the number of network alarms, reveal the hidden structure of issues and clearly identify the strength of the relationships between the issues.

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machine learning and AI - the long winding road

Machine Learning and AI: Bypass the Long and Winding Road

Stephen Collins, Principal Analyst, ACG Research, Network Visibility and Analytics writes about the promise of cognitive systems, and how they can contribute breakthrough gains in operational efficiency. But the burning question is, how do we get there from here?

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Transform Cable Customer Experience with AI-based Analytics

WiFi is the new battleground. Insatiable demands for bandwidth, new streaming games & apps and the need for everything NOW, makes providing networks for the modern day home a nightmare. See how AI-based analytics can make your Customer Experience smoother.

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Becoming Data-Centric is No Longer Optional

Service providers are in the middle of the greatest transformation of our time: mergers, increased OTT competition, insatiable bandwidth demands, and subscriber growth stalling. Knowing precisely where and when to spend money is more critical than ever.

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Build or Buy…or Both?

Build or buy?  This is a question that many IT departments within large organizations find themselves faced with time and time again. They have the know-how to build big data analytics solutions, but does it make business sense?

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