Guavus Marketing Reflex analytics application enables operators to gain a greater understanding of subscribers’ interests to strengthen their competitive position against digital providers and find new revenue opportunities to overcome flat ARPU.
Collect, classify, categorize and understand audience interests as well as their key use of applications, devices, networks and content.
Increase upsell/cross-sell opportunities through accurate and advanced customer profiling
Increase revenue by discovering new customer segments with shared interests
Deliver personalized and consistent subscriber engagement that improves customer retention and grows customer advocacy across multichannel touch points
Monetize data assets with third parties, turning network data into profitable Data-as-a-Service business model
Easily integrate with existing systems through Guavus’ API design, which enables operators to access data through third-party business intelligence tools such as Tableau
Out of the Box Analytics
• DPI and account/demographic data from CSP
• Customer interest and usage-based traffic annotation (based on IAB tier 1 & 2)
• Near Real-Time Customer Profiling based on set of triggers/criteria (20+)
• Close-loop processing with push notification & web service low-latency API (pre-defined set of methods)
• Subscriber-Level Slice n Dice Data Exploration via SQL interface
Use Cases & Modules
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