With the explosion of devices and data usage, now more than ever Mobile Network Operators (MNOs) need visibility into the digital demographics of their networks. Executing on customer-centric business and operations strategies is paramount, as well as preparing for 5G rollout by considering 5G-capable device adoption and distribution.

Keep Customers First with Device Trends & Compatibility Intelligence

Service-IQ Device Management Analytics (DMA) empowers multiple MNO stakeholders with real-time insights about the capabilities and behaviors of customer devices connected to the network.

MNOs can prioritize differently based on a precise understanding of device usage and network compatibility.

Service-IQ DMA Personas
  • Network planning teams can make data-driven decisions about network rollout strategies based on connected device radio capabilities and plan current investments and future upgrades to the network infrastructure.
  • Product and marketing teams can leverage customer segmentation insights and trends to position the best offers toward targeted audiences based on data showing the most adopted device capabilities.
  • Network operations teams can quickly identify suspicious behavior patterns and inform the security and fraud management teams.
Service-ID DMA Mobile Device Insights

Understand Connected Devices

Service-IQ DMA delivers instant insights on mobile device demographics that illustrate:

  • device usage trends and comparative analysis,
  • device adoption, churn and loyalty to multiple device characteristics including the manufacturer, model, operating system (OS), etc.
  • customer segmentation,
  • issues related to device compatibility with the network,
  • device distribution by 30+ characteristics,
  • mobile number portability analysis, etc.

DMAs ingestion capabilities can process data from 100s of millions of devices with minimum hardware requirements. 

Plan your Network

Plan your Network with Confidence

Service-IQ DMA provides visibility into device readiness from a network compatibility perspective. As network planning teams plan the sunset of legacy networks and start to roll out their next generation networks, it is essential to consider device capabilities such as supported radio types, frequencies and bands.

With DMA, network rollout strategies can be informed by visibility to the device capabilities adopted by subscribers connecting to the network.

Find out more about 5G Device-Network Compatibility>

Device Trends for Customer Segmentation

Target your Campaigns based on Device Trends

Service-IQ DMA reveals subscriber device churn and adoption trends. Product and marketing teams are enabled with insights to help them understand the most adopted devices and then segment subscribers to run targeted campaigns.

DMA’s customer segments can be exported to your campaign management system.

Find out more about Device Adoption Trends >

DMA webpage visual 06

Interactive Exploration & Dashboards

Service-IQ DMA insights are available via a series of web dashboards and downloadable reports that can be shared with other teams in your organization.
In addition, the advanced visualization tool provides rich ad-hoc data exploration and analytics functions with access to 30+ device characteristics including 5G-specific supported bands.

Thales DMC integration 2

Leading Integrations

Service-IQ DMA provides turnkey integrated analytics to Thales’ Device Management Center for SIM-based and device-based services.

As an alternative, Service-IQ DMA can collect the input from other Equipment Inventory Register (EIR) systems.

Service-IQ DMA also integrates with standard CDR and EDR sources which include the network location and radio access type information, enabling more analytics capabilities.

Cloud or On-Premise

Cloud or On-Premises

Service-IQ DMA is available on-premises or as a SaaS offer on AWS today.

Both deployment options benefit from DMA’s telecom grade secure architecture.


This is just the surface. Deep-dive into Service-IQ Device Management Analytics.