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Guavus Blog

All the latest from the world of Guavus

The Marketing Campaign Trifecta for MNOs

The Marketing Campaign Trifecta for MNOs

Actionable device intelligence is essential for MNOs to both understand subscriber behavior when connected to the network and to maximize the effectiveness of device promotion campaigns.

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5G NWDAF use cases

5G, How Do I Manage Thee? Let Me Count the Use Cases

While autonomous networks are the ultimate goal in 5G, until we get there, the intelligence generated by NWDAF is critical for human decision making in semi-automated network operations. Let’s take a look at the NWDAF use cases considered by the 3GPP.

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5G Analytics Standards Who Needs them

5G Analytics Standards: Who Needs ‘Em?

Disaggregated cloud native 5G infrastructure will enable Mobile Network Operators (MNOs) to deploy best-of-breed products, but this requires an open NWDAF to ensure multi-vendor network automation.

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Will 5G Complexity Overwhelm MNOs

Will 5G Complexity Overwhelm MNOs?

While 5G networks are inherently complex and difficult to manage at scale, AI/ML will power 5G networks that are self-monitoring and self-driving, enabling zero-touch network automation.

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Guavus-IQ_What_is_under_the_hood

Guavus-IQ: What’s under the hood?

For CSPs, understanding how their network is utilized by their subscribers and how the subscribers experience the network and services are the significant factors influencing their revenue and business value. Guavus, today announced Guavus-IQ, a comprehensive product portfolio that provides a multi-perspective analytics experience for CSPs.

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Home-work

Enter the Collaboration Network Slice: Enterprising the Home

As the COVID-19 pandemic spreads across the world, it’s clear that a new normal has emerged. We view this as an incredible opportunity for CSPs to begin catering to those who work from home. The “collaboration slice” is a service that could be offered by CSPs.

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Focus on Customer QoE from the Customer’s Perspective

A recent survey by McKinsey & Company of 46 telco CTOs around the globe indicated that the second highest priority, after leadership in the local market, for the rollout of 5G is improved customer experience. This indicates that, within Communications Service Providers (CSPs), the teams responsible for long-term technology strategy are clearly focused on customer experience as a key differentiator.

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5G in use

5G: Too Good to be True?

5G promises both tremendous opportunity and challenges. Leveraging AI and analytics, CSPs can take the volume of data generated by the network and turn it into useful, consumable information that helps them grow their business and increase their top line.

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Spinning Data into Pure Gold

Expect to see companies start monetizing big data as technologies emerge to 1) boost the productivity of data scientists, 2) automate a key aspect of machine learning, and 3) spur communications service providers (CSPs) to start riding the digital wave and exit the low-margin, pure-pipe business. These trends will make the job of turning data into more accurate decision-making and actionable business outcomes possible.

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