SOLUTIONS FOR A DATA-DRIVEN ECONOMY TURNING BUSINESS PROBLEMS INTO DATA SOLUTIONS

Proven, end-to-end solutions that deliver rapid ROI

With the explosive growth in data driven by  smart phones, tablets, sensors, & M2M, communications service providers have an unprecedented opportunity to better understand how their networks are being utilized, and how to better serve their subscribers. Whether it’s insights into network engineering & operations, marketing, customer care, sales, & more, fixed wireless carriers, mobile operators and cable service providers are using the Guavus Reflex platform to gain insights into their business and make more timely business decisions that are positively impacting their top line revenue,  as well as reducing operating costs and improving the customer experience.

Network Engineering & Operations Use Case Examples:

  • How do I plan for a new Smartphone, Tablet or M2M device being introduced on my network?
  • What parts of my network are most congested, and from what types of traffic?
  • Which applications are using the most bandwidth, tonnage or number of flows?
  • Which applications, users and devices are at risk of transmitting malware and compromising network security?
  • Which subscribers and applications drive the most OTT traffic?

Sales Use Case Examples:

  • How do I better identify & target CDN sales & backbone prospects?
  • What are the best peering and CDN locations for a specific Content provider so I can reduce my bandwidth costs and provide a better user experience for customers?
  • Which content providers are sending which traffic to my Service Provider customers so I can better monetize traffic?

Customer Care Use Case Examples:

  • How can I help my customers better understand their data usage and create self-service portals for better customer service?
  • How do I proactively identify which customers are at risk of leaving?
  • How do I reduce the number of customer care calls & cut down on truck rolls?

Marketing Use Case Examples:

  • How do I create the right pricing plans for my customers based on their device and usage?
  • How do I identify top roaming customers or individual locations and target them with relevant Pico and Femtocell up-sell and cross-sell campaigns?
  • How do I monetize the network data to increase bottom line?
  • What applications are most interesting to my subscribers so I can generate instantaneous contextual, event-based offers?

Finance & Executive Use Case Examples:

  • How do traffic trends by type and performance compare to forecasts?
  • What traffic types and subscribers are the most profitable?
  • Which of my customers drive the most volume on my network?